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The Agency Targets Midwest Growth With New Franchise Expansion Leader

  • by- Zaid
  • Sep 12, 2026
The Agency has appointed Jim Lonergan to lead franchise sales and expansion across the Midwest and South Central US, while overseeing Canada.
The Agency Targets Midwest Growth With New Franchise Expansion Leader

United States | September 12, 2026: Global real estate brokerage The Agency is stepping up its US expansion with the appointment of Jim Lonergan as vice president, giving him responsibility for franchise growth across the Midwest and South Central regions as well as Canada.

Lonergan joins from Anywhere Real Estate, where he held senior franchise sales and strategic growth roles. His appointment comes as The Agency continues building its network through independently owned and operated brokerage franchises.


New Role Covers Key US Property Markets

Lonergan will focus on identifying independent brokerages and real estate professionals that could join The Agency's franchise network.

The Midwest and South Central regions represent a significant opportunity for brokerage expansion, particularly as local firms look for established brands and technology platforms that can support agents while retaining a more personalised client experience.


Boutique Brokerage Model Drives Expansion

Lonergan said the future of real estate is increasingly centred on boutique, relationship-driven businesses backed by strong global platforms.

The Agency is positioning itself around that model, combining local brokerage operations with an international brand and network. For property professionals, the strategy could create additional opportunities to operate under a global luxury-oriented brokerage platform.

 


The Agency Already Has More Than 180 Offices

The appointment comes as The Agency continues its rapid expansion across the US and international markets.

The brokerage now has more than 180 offices worldwide, with much of its growth coming through franchise partnerships rather than company-owned locations.


What It Means for the Real Estate Brokerage Market

The expansion highlights continued competition between boutique brokerages, large national firms and virtual real estate platforms for agents and independent brokerage owners.

For property professionals in the Midwest and South Central US, The Agency's expansion could bring another franchise option as established brokerages increasingly seek global branding, technology and broader referral networks to compete in a changing residential property market.