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Hindalco Strengthens Engineered System Aluminium Window Business with Launch of Eternia's Flagship Experience Centre in New Delhi

  • by- Zaid
  • Jun 4, 2026
Hindalco has launched its flagship Eternia experience centre in Lajpat Nagar, New Delhi, as part of its expansion in the engineered system aluminium window business, targeting ₹1,000 crore revenue by FY29.
Hindalco Strengthens Engineered System Aluminium Window Business with Launch of Eternia's Flagship Experience Centre in New Delhi

New Delhi, June 4: Eternia is among the fastest-growing players in the system aluminium windows segment, recording nearly 65 per cent CAGR growth over the last three years. The company is targeting over ₹1,000 crore in revenue by FY29, driven by rapid category growth and an expanding nationwide partner network.

Market Opportunity

The launch comes amid a clear shift in India's building and construction sector toward premium, performance-led, and system-driven solutions. The windows and façade segment in India represents an estimated ₹40,000 crore market opportunity and remains largely unorganised, with premium segments growing at nearly 15 per cent CAGR.

Product Technology

At its core, Eternia replaces conventional fabrication-led windows with precision-engineered systems powered by Duranium™, a patented aluminium alloy that is 40 per cent stronger than conventional aluminium windows. Eternia's patented WiWA window scoring system ensures customers receive reliable performance across wind, water, and air conditions.

Leadership Comment

Commenting on the launch, Satish Pai, Managing Director of Hindalco Industries Limited, said, "The building and construction sector is a critical pillar of India's growth story. Eternia represents a shift from fragmented fabrication to precision-engineered window systems. By combining proprietary materials like Duranium™, rigorous testing standards, and integrated manufacturing scale, we are bringing a new level of performance, reliability, and consistency to the category."

Bilaspur Manufacturing Facility

To support this growth, Hindalco has built a future-ready manufacturing hub in Bilaspur, Gurugram. Spread across 120,000 sq ft, the facility will have the capacity to produce up to 250,000 sq ft of windows per month. It includes a dedicated R&D centre for ongoing product development and testing, along with a training centre to upskill fabricators and installers. The facility is expected to generate employment for over 300 people.