Hamptons Luxury Property Market Gets New Brokerage Push as Top Team Joins SERHANT.
East Hampton, New York, USA | September 16, 2026: The Hamptons luxury housing market is seeing another major brokerage move as the Pinkwater Metzger Team leaves Douglas Elliman to join SERHANT. The East Hampton-based team brings more than $160 million in career residential sales, adding an experienced luxury-property operation to SERHANT.'s growing Long Island presence.
For sellers and buyers in the Hamptons, the move highlights the increasing competition among luxury brokerages to combine established local networks with stronger digital marketing and technology.
Top Hamptons Team Moves to SERHANT.
Agents Julie Pinkwater and Will Metzger have joined SERHANT. after building their business in the Hamptons.
The team has recorded more than $160 million in career sales volume, including $18.66 million over the past year. It ranked No. 13 among small teams in the 2026 RealTrends Verified City rankings.
Their move gives SERHANT. an established sales team in East Hampton as the brokerage continues expanding across Long Island's luxury residential market.
Why the Move Matters for Luxury Home Sellers
The Hamptons is a highly competitive second-home and luxury residential market, where presentation and access to high-net-worth buyers can play an important role in selling a property.
Pinkwater and Metzger's backgrounds in New York City media and advertising also align with SERHANT.'s emphasis on content, branding and digital property marketing.
For homeowners preparing to sell luxury properties, the growing focus on digital reach could influence how listings are presented, promoted and positioned to prospective buyers outside the immediate local market.
SERHANT. Continues Its Luxury Market Expansion
SERHANT. launched in 2020 and says it has since expanded into 17 markets with more than 2,000 agents worldwide.
The brokerage has focused its expansion strategy on recruiting established agents and high-producing teams in luxury and coastal markets.
Its model combines traditional brokerage services with proprietary technology and an in-house media operation, creating a different approach to marketing high-end properties.
What It Means for Hamptons Buyers and Sellers
For sellers, the growing presence of national luxury brokerages could create more choices when selecting representation and marketing strategies.
For buyers, larger brokerage networks may provide access to properties and agents across multiple luxury markets, although local market knowledge remains important when evaluating Hamptons homes.
The latest recruitment also reflects a broader shift in luxury real estate, where brokerages are competing not only on transaction expertise but also on branding, technology and the ability to reach buyers through digital media.
What Happens Next
The Pinkwater Metzger Team will now operate under the SERHANT. brand as the brokerage continues building its East End presence.
For the Hamptons property market, the development is worth watching as established local teams become an increasingly important part of how national and luxury-focused brokerages expand their reach.